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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Knowledge Management Training

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

A knowledge management training course is designed to help company or organisation achieve their goals and objectives in terms of improving the quality and quantity of knowledge in their staff. It focuses on developing good management and leadership skills, as well as encouraging workers to use their knowledge productively. The ultimate aim of a course is to develop an environment that encourages people to explore all available opportunities within the knowledge economy. Courses are delivered by qualified experts, many of whom have strong backgrounds in management or teaching and have gained experience both working and in the classroom. There is also the added advantage of interaction with industry leaders and like-minded colleagues, which can only enhance your development and understanding of the subject.

Most knowledge management courses will focus on using knowledge products like e-books, videos, reports, and other online based learning experiences to enrich the understanding of staff and increase productivity. The key is in tailoring the course to the needs of the individual or group, rather than trying to generalize everything. For example, a course for managers will not necessarily be very different from a course for teachers or readers. Some knowledge products like e-books can't be delivered in classroom settings and so they are unsuitable for classroom learning, whereas some other techniques can be particularly useful in a classroom setting.

Most people start out with basic knowledge management training and then move on to more advanced topics. This is often done by hiring a professional facilitator who is able to bring all elements together for the learner. The facilitator can provide knowledge management training either at your place of work or at a local university. It may even be part of your professional training, although it's often thought that knowledge management courses provide a valuable complement to other professional training, rather than being a replacement.

Knowledge management is all about maintaining knowledge and keeping it readily available for when it is needed. It is not just about storing up knowledge but about making sure that knowledge is available when you need it. This has obvious implications for the way in which individuals and businesses operate. Knowledge management techniques involve planning, organizing and storing information, as well as creating new knowledge products. Knowledge products are generally short reports, manuals or white papers that describe new developments in a particular area.

Training in this area generally involves learning how to create such knowledge products. One of the simplest ways to create these is through a series of workshops or presentations. These can be put together using an idea-sharing basis, with the facilitator taking turns in leading a workshop or presenting a PowerPoint or video. Alternatively, you could use a knowledge product creation software program to create your own learning product. For example, Digital Product Designers and Consultants offer a number of different kits including templates, project plans and project management systems.

Knowledge management also involves the development of knowledge products. For example, this may be done through the provision of training on particular topics. For example, knowledge products relating to leadership, project management and finance may be developed through a series of seminars or workshops, with the facilitator leading a one-to-one discussion and the participants providing input into the resulting work product. Alternatively, you could develop a knowledge product related to a particular subject like "building sheds" for the DIY (do-it-yourself) enthusiast. There are many companies that specialise in creating knowledge products. You could contact one of them and discuss your requirements with them.

Another approach to the production of knowledge products is to transform information that already exists into knowledge products. For example, there are a number of different websites that offer information products relating to specific fields, including legal advice, home design and so forth. Transforming such information into knowledge products allows the user to access the knowledge at any time and in any place. The advantage of using this method to create knowledge products is that you can create the knowledge product quickly and easily by following some straightforward instructions.

In the last few years there has been a significant increase in the use of multimedia in the marketing and promotional process. This has had a profound effect on the way in which knowledge management information is shared. Knowledge is easier to share when it can be illustrated, explained and absorbed easily. Videos and audios can be particularly effective in imparting knowledge management information. The video or audio recording can be played in the workplace or at leisure, depending on the age of the people receiving the information, its relevance and its usability. A well-designed multimedia knowledge management system can be highly effective at communicating the right information in the right way to the right audience.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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